In the AI age, search engines are changing. Media strategies need to change as well
In his latest article for the Media Society Substack, Jonathan Armstrong discusses the impact of the introduction of AI summaries in search results.
Most search engines now feature an AI-generated answer first, and users are finding them more credible than traditional search results. This introduces a number of risks - including possible traffic redirection, hiring and phishing scams, and brands remaining invisible in AI summaries.
Jonathan argues that organisations need to review their AI strategy and their risk profile to stay ahead of the game.
Read the full article, and Jonathan’s recommendations for an effective AI media strategy, on the Media Society Substack below: